ETHNOGRAPHIES

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Sometimes your research objectives call for ethnographic research. With ethnographies, we get to observe consumer behaviors in the environments where they occur... in homes, at stores, in cars, at the park, anywhere! Uncover the behaviors and attitudes that people are unaware of (or don't report) and learn why they do what they do.

 

Get a complete picture of consumers and how your products or services fit into their daily lives with:

 

  • Shop-alongs

  • In-homes

  • Video diaries 

  • Online immersive experiences

Wherever consumers live, work or play

Online

Studies can involve multiple methodologies

Travel anywhere in the world

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