ONLINE BULLETIN BOARDS
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In online bulletin boards, consumers participate in a research discussion over consecutive days via a message board. Like traditional focus groups, there is a moderator (me!) and I post questions on the message board to engage consumers, probing individual respondents to get more depth and richness. The participants respond to the moderator and each other, revealing latent thoughts and behaviors.
Online bulletin boards can be included as part of an overall research strategy or stand alone.
Hands-on, full-time engagement
24 hour access to the message board
Works with almost any sample size
Provides anonymity for sensitive topics